General Morphological Analysis: An overview

Swot Analysis Using General Morphological Analysis

• Issue 15 15 In their seminal paper, Hill and Westbrook2 from London Business School cited that seasoned strategy professionals displayed similar deficiencies when performing a SWOT analysis — “long lists (over 40 factors on average), general (often meaningless) descriptions, a failure to prioritize and no attempt to verify any points.” Most worrying was the universal finding that noone subseq...

General Morphological Analysis A general method for non-quantified modelling

Fritz Zwicky pioneered the development of General Morphological Analysis (GMA) as a method for investigating the totality of relationships contained in multi-dimensional, nonquantifiable problem complexes. During the past two decades, GMA has been extended, computerised and employed for structuring complex policy and planning issues, developing scenario and strategy laboratories, and analyzing ...

General overview of fungal allergic asthma

Asthma is a complicated disorder, whose prevalence has increased over the past few decades.Asthma is characterized by infiltration of inflammatory leukocytes along with enhancedproinflammatory cytokines and chemokines. Fungi are now far more widely being considered as thedominant extrinsic trigger for asthma. Fungi are linked to the severity of asthma in many ways. Somedifferences between studi...

General Theory of Innovation - An Overview

The odds for success of a future CAI system (as well as the present CAI movement) are completely dependent on the quality of an underlying theory of innovation and the effectiveness of its tools, processes and models. This paper establishes a set of requirements for such a theory, evaluates existing approaches, methodologies and theories (including TRIZ), and presents an overview of the General...

An Annotated Bibliography with a General Overview